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![]() TSLA : This automobile manufacturer that sells battery-charged electric cars created a blue ocean for itself by designing a car that integrates the features of a green vehicle with that of a high-octane driven premium sports vehicle. Here we take the examples of three diverse firms to showcase the efficacy of this strategy. ![]() Various companies have successfully found this elusive blue ocean and have been able to fend off competition against the odds. ![]() Whether it's a new product altogether or an existing product refurbished with some added features or services, the uncontested market space is likely to have a better emotional connect and create a new value curve for the customers. The strategy is likely to be successful as it would simultaneously attract a large chunk of customers as well as raise the cost of competition with a first-mover advantage. Instead of viciously fighting against each other to gain market share, companies therefore should create an 'uncontested market space' or rather a blue ocean, which is pristine and pure and devoid of any interference or competition. The concept exemplifies a typical scenario in the real world, where intense competition leads to bloodbath and thereby renders an ocean red.
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